Is Realtor.com Trying to Kill the Virtual Tour?

Buyers love Virtual tours- I can’t tell you how many buyers tell me they want to see a home after viewing the virtual tour. In the past I’ve had great traffic on my listings with Virtual Tours- Significantly more than for listings without them. But, over the past three years Realor.com has reduced the emphases on Virtual Tour links…

The link used to be big, flashy and look like this:
FeaturedTour_Icon_140x97.gif
Then they reduced the size and the traffic on my virtual tours through Realtor.com shrunk.
realtor1
Well they just shrunk it again….
realtor2
Its obvious they are trying to take the focus off the virtual tour link. The results of the redesign? More of my virtual tour hits are coming from Home.com, Trulia, Facebook,  and my personal website.
Why is Realtor.com doing this? It’s always about the money. The tour link takes the “lead” to an outside website that is beyond Realtor.com’s grasp. So, Maybe they are getting ready to charge me for a big tour link? Or maybe they are going to start their own tour company.
Whatever the reason-
WHY TAKE AWAY A FEATURE THAT THE BUYING PUBLIC LOVES?
Barry Bevis, Broker/Realtor
C-850-491-3600
F-877-870-9066
www.BevisRealty.com

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